Subitomf, FirstclassMusic, Switzerland
This was a takeover project from an existing Vendor. The scope of the project was to enhance the functionality, integrate with a public facing webpage (similar to ecommerce) and maintain the application according to the service level agreements. It was also an expectation from the Client that we need to do a code review and improve it according to the best practices as the existing application was not capable to scale up in the current form.
The application was aiming to solve the problem for marketing campaigners on evaluating and predicting how good their "Subject line" is. The application is called Touchstone.io. A database of millions of subject lines with their click and open rates has been built by the Client. The product is used by big banks and other retail companies in UK and US. Subject line evaluation involves Artificial intelligence to scan through the database of millions of subject lines, applying algorithms and predicting the effectiveness of subject line given. It not only predicts but also proposes the best nearest matching subject lines that have better hit ratios. The product was initially developed by multiple hands like inhouse teams, freelancers and contractors. The ownership of the application or the best practices were missing. When it came to scaling up the application, it was quite fragile for changes as well as had performance issues.
Client was satisfied with our approach and awarded the project to us. We started to work on the open points left by the incumbent Vendor and subsequently took over the new interface for public search and rewarding system.
Our contribution to subitomf are
Solved the long pending open issues by the incumbent
Vendor Public search implementation with landing page, CMS and integration with
subitomf main application Rewarding system implementation
Pricing strategies changes
Face recognition for location icons
API integrations with third party tools
Cloud server maintenance
Application support with SLAs
ITERON ist unser Partner für unsere Web-App subito mf, und dies hat mehrere Gründe: Absolute Professionalität, schnelle Reaktionszeit, proaktive Kommunikation, Mitdenken bei der gemeinsamen Planung, grosser Erfahrungsschatz sowie ein unschlagbares Pricing aufgrund des Offshore Developments – bislang ist ITERON unsere beste IT-Erfahrung. Wir sind happy.
Mr. Athanassoglou, CEO, FirstClassMusic GmbH