FPZ Foods GmbH, Danwox GmbH, Germany

Digital marketing campaign application that analyses a subject line to predict the click and open rates.

Scope of the project included Consulting, requirements study, design, development and automated testing. The application was built by inhouse IT team and freelancers and later taken over by Elixirexperts (ITERON) as an end to end services including application support and cloud maintenance

Key Feature

The application was aiming to solve the problem for marketing campaigners on evaluating and predicting how good their "Subject line" is. The application is called A database of millions of subject lines with their click and open rates has been built by the Client. The product is used by big banks and other retail companies in UK and US. Subject line evaluation involves Artificial intelligence to scan through the database of millions of subject lines, applying algorithms and predicting the effectiveness of subject line given. It not only predicts but also proposes the best nearest matching subject lines that have better hit ratios. The product was initially developed by multiple hands like inhouse teams, freelancers and contractors. The ownership of the application or the best practices were missing. When it came to scaling up the application, it was quite fragile for changes as well as had performance issues.

As time, scope and cost was critical for this project, we proposed a right-shore model. German speaking Business Analyst with HR background was assigned to complete study the day to day process flow. The output of this phase addressed almost all the day to day challenges faced in the franchise sector. Solutions were proposed and agreed. Design templates were given and approved by Client.

Out solutions included, °

Human resources solutions ° Inventory management °

Contract management °

Integration with German Tax authorities with monthly closure process °

Mobile app for timesheet entry and exit °

Cloud hosting and optimization °

User roles mapping with simple and good control



Wir arbeiten seit mehr als 3 Jahren mit ITERON als unseren “End-to-End-Service-Provider” zusammen. ITERON hat es durch das Cloud-Hosting unseres Back-Office-Store-Systems geschafft, alle unsere Geschäftsbereiche zukunftssicher miteinander zu verbinden. Die Kombination von onsite-offshore hat uns geholfen, ein gutes Preis-Leistungs Verhältnis in Bezug auf Qualität und Kosten zu erzielen.

Das ITERON-Team versteht die Anforderungen unseres Unternehmens an eine moderne IT-Lösung. Neue Ideen und Innovationen zeigen uns täglich, welcher Mehrwert für unser Produkt geschaffen wird. Die Flexibilität und das Engagement des Management-Teams helfen uns, unser IT-Portfolio besser zu planenund damit unser Business effektiver zu gestalten. Die ITERON AG ist ein sehr zuverlässiger Partner, mit dem man hervorragend arbeiten kann.

Mr.Zorn | CEO | FPZ Foods (Burger King) | Germany